What better way to test out a new brand of British tea than to pit it against a long-time favorite and champion of British blends.
There is definitely a place in the industry for tea bag teas. To those who say that tea bag tea is disgusting and undrinkable, we say – expand your palate. If you were a wine drinker and only drank expensive bottles every night then you would never really know if you have it good. Drinking ordinary table wine allows you to really
appreciate a great top-class wine. It’s the same way with tea. There are plenty of drinkable teas out there packaged up in tea bags and drinking them will help you appreciate the subtle qualities of a good oolong, or a fresh Darjeeling. Here, in America, when it comes to standard, blended brands, we are limited. However, in Britain, the blended brands are plentiful.
We are taking the old and trusted PG Tips, and pitting it against a new underdog brand, Make Mine a Builder’s. In the process, we are going to learn a little something about tea from our British friends across the pond. Namely, that blended tea brands are more sophisticated and complex than many people realize.
| PG Tips PG Tips is manufactured by Unilever UK. While Unilever has many brands it’s known to be the largest multinational tea company in the world. PG Tips was initially introduced in the 1930’s under a different name; the PG Tips name was adopted in the early 1950’s. PG is a popular English Breakfast-style
blend. |
Make Mine a Builder’s
Builder’s was put together by the marketing firm Elmwood Designs in 2007. The founder’s attended Interbuild, a large annual conference for builders and contractors were they held a tea tasting. The goal was to bring back the Great British Cuppa. The blend they came away with was branded Make Mine a Builder’s. |
